By Alex Botte and Ro Patel, Partners at Hack VC

At Hack VC, we back founders building products that are both technically novel and culturally resonant. We led the seed round of Moonwalk, a fitness accountability app that turns daily movement into a social, rewarding, and crypto-native experience. Today, Moonwalk has taken another big step forward with the launch of its public token.

This milestone reflects not just the progress of a single startup but also the broader opportunity to bring new users into crypto through engaging consumer apps. Fitness is one of the most universal markets in the world, and Moonwalk has found a way to merge it with Web3 in a way that feels natural, fun, and sustainable.

What is Moonwalk?

Moonwalk is a fitness accountability platform built on Solana. The product is simple: players join step-based challenges, commit funds up front, and compete to hit daily goals. Meet your step targets and you keep your deposit. Miss them and part of your funds are transferred to a prize pool to be split amongst the most consistent participants at the end of the game.

In practice, this creates a sticky, social experience that supports healthy habit formation. You can join public games or play in private groups with your friends. You pledge USDC, SOL, or BONK, and track your progress through Apple Health, Google Fit, or Fitbit. Most importantly, you feel real accountability, reinforced by both community and financial incentives.

The Problem and Market Opportunity

It is no secret that fitness adherence is one of the hardest behavioral challenges in modern life. People sign up for gyms, download apps, or buy trackers, but most fail to stick with their routines (I, personally, am guilty of this!). Research shows that financial incentives increase the likelihood of fitness adherence by nearly 80%. Yet in Web2, building sustainable products around this idea has been nearly impossible due to the friction of fiat rails, KYC, and geographic constraints.

Crypto fixes this. By leveraging open financial rails and composable smart contracts, Moonwalk can create trustless games where users pool funds and settle outcomes transparently, instantly, and globally. This unlocks a massive addressable market: anyone who wants to build healthier habits, from crypto power users to families and communities who have never touched crypto before.

The Solution Moonwalk Has Developed

Moonwalk’s product design solves a fundamental coordination problem. Strava, Fitbit, and Apple Health let you track activity, but they do not give you skin in the game. StepN proved that financialized fitness could go viral, but its model collapsed under hyperinflationary tokenomics.

Moonwalk avoids these pitfalls. Its system is simple, non-inflationary, and designed to scale: users deposit into contests, smart contracts handle the funds, and prize pools are distributed based on adherence. The app abstracts away crypto complexity by letting users onboard with a phone number, email, Apple, or Google, and an embedded Privy wallet is created for them (crypto-native users have the option of signing up with a custodial wallet). For most players, it feels like a straightforward game, not a blockchain app.

The long-term vision is broader than walking. The team aims to gamify all kinds of health and lifestyle metrics: running, biking, sleep tracking, even recovery and heart rate data. Moonwalk is building the infrastructure for a global platform where fitness and financial incentives align.

Why Hack VC Led the Seed Round

When we met the Moonwalk team, several things stood out. First, the founders have a proven track record in crypto communities, including the Bonk ecosystem, and deep experience building products that resonate with users. Second, the team has shown real creativity in designing a product that is fun, sticky, and crypto-native without falling into the trap of unsustainable economics.

Just as important, the ethos of the project resonated with us. Fitness is cultural. It cuts across demographics and geographies. A product that gets people moving more, builds community, and importantly onboards them into crypto in the process is exactly the kind of venture we want to support.

Early Traction

Moonwalk’s traction has been strong from the start. The first public game with BONK generated 15,000 requests within a minute, overwhelming the servers. Since then, the team has carefully scaled growth to maintain quality:[1]

• ~8,000 daily active users with remarkably high adherence rates (45%+ retention from games one to two)
• ~1,000 games live
• ~300 community groups created

The enthusiasm from both crypto-native and non-crypto users has been encouraging. People not only reclaim deposits but also voluntarily push past their step targets, competing on leaderboards for bragging rights even when there is no extra financial reward. This is a strong signal of product-market fit.

What’s Next

With the launch of its token, Moonwalk is expanding its scope beyond walking into a comprehensive suite of health metrics and accountability tools. The app now integrates directly with Apple Health, Google Fit, Google Health Connect, Garmin, and Fitbit, with more device and platform support on the way.

Marketing is evolving alongside the product too. While Moonwalk has earned a strong following in the crypto community, the team is actively pushing beyond the crypto echo chamber with collaborations in the fitness and wellness industries, including partnerships with influencers and consumer brands.

Most importantly, Moonwalk is preparing to onboard the next wave of users who have never interacted with crypto before. By abstracting away wallets and private keys, and by offering familiar social and financial incentives, Moonwalk is poised to bring entirely new audiences into the Web3 ecosystem.

Conclusion

Moonwalk is not just another consumer app. It is a product that aligns health, community, and crypto in a way that feels natural and sustainable. At Hack VC, we believe that consumer apps which combine cultural resonance with sound crypto design can onboard the next hundred million users. Moonwalk is one of the best examples we have seen of this thesis in action.

Footnotes

[1] Source: Moonwalk as of September 19, 2025.

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